by BMW continues to develop various types of engines
The BMW company remains faithful to its strategy, offering cars with different types of engines: traditional internal combustion engines, hybrids, electric vehicles, and hydrogen models. Despite criticism for the slow development of electric vehicles, the company’s approach seems justified against the backdrop of other manufacturers abandoning purely electric plans.
During the annual meeting, BMW executive Oliver Zipse confirmed that the brand does not intend to limit itself to just one type of transportation. At the same time, the company is actively preparing new electric models and working on a hydrogen car in collaboration with Toyota.
“We take ambitious political goals seriously—but we do not believe in technically one-sided regulations that limit the offering,” stated Zipse.
The BMW executive cited an example of the difference in demand for electric vehicles in Europe: in Belgium, they accounted for over 60% of sales, while in Italy, it was only 4%. In his opinion, an effective reduction in CO2 emissions requires a comprehensive approach, not black-and-white thinking.
In the first quarter, electric vehicles accounted for over 25% of BMW’s sales, with nearly one-fifth of them being fully electric models. The company plans to introduce a new hydrogen car by 2028. Recent events show that flexibility in the approach to alternative energy sources may be the key to success in a changing market.
