Publish Something Wrong Online — and This Automaker Might Sue You

BYD Files Lawsuits Against Social Media Influencers in China

Chinese automaker BYD has decided to respond harshly to criticism on social media. The company has filed lawsuits against 37 influencers, accusing them of spreading defamatory information. Another 126 accounts are under internal investigation. BYD has also announced a reward for whistleblowers who provide evidence of harmful publications – the amounts can range from $7,000 to $700,000.

In a statement on Weibo, the company called these attacks “organized and criminal,” claiming they have harmed its reputation and disrupted market stability. Among the examples are false claims about BYD’s financial status, product quality, and even manipulation by the company. In some cases, courts have already ruled in favor of the automaker, ordering the defendants to pay compensation and publish apologies.

Reward Program and Legal Consequences

BYD has launched a special office to combat misinformation, where anyone can report suspicious content. The company emphasizes that it is open to constructive criticism but will not allow the spread of lies. General Manager of Branding Li Yunfei stated that all relevant publications are being preserved as evidence for future lawsuits.

This situation is part of a broader trend among Chinese automakers, who are increasingly resorting to lawsuits to protect their reputation. However, such a strategy can also have a reverse effect, creating an atmosphere of fear among those who wish to express valid criticisms. A recent $1.4 million lawsuit by Avatr against a blogger only confirms this trend.

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