by Annual Brand Ranking
Every year, the company Interbrand publishes a ranking of the world’s most valuable names. As expected, technology giants continue to dominate the rankings, but among the 100 most valuable global brands, several automakers and automotive companies still maintain their positions.
Evaluation Criteria
The company compiles the list of brands by value, which is calculated using three components, including financial analysis, as well as the “role of the brand,” which “measures the portion of the purchase decision attributed to the brand, as opposed to other factors.”
Brand strength is also researched, defined as “the brand’s ability to create loyalty and, consequently, ensure sustained demand and profit in the future.”
Ranking Leaders
The most valuable brands were Apple ($470.9 billion), Microsoft ($388.5 billion), and Amazon ($319.9 billion). However, we are interested in cars, and the company stated that “the automotive sector demonstrated brand resilience in the face of complex market dynamics.”
Toyota turned out to be the most valuable automaker and ranked 6th overall. Its valuation is $74.2 billion, which is 2% more than last year.
Who Is Losing Ground?
Mercedes followed closely in 10th place with a valuation of $50.1 billion. This is a significant drop of 15% compared to last year, but roughly corresponds to the 10% decline observed at BMW. Their valuation is $46.8 billion, placing them in 14th place.
Speaking of declines, Tesla plummeted by 35% “in the face of greater competition in the electric vehicle market.” While the company avoided policy, they valued the automaker at $29.5 billion.
Other List Participants
Continuing down the list are Honda (29th place), Hyundai (30th place), Sony (34th place), Audi (52nd place), and Ferrari (54th place). They are followed by Volkswagen (56th place), Porsche (57th place), Uber (64th place), Xiaomi (81st place), and Nissan (82nd place). The list is concluded by Kia (89th place), Huawei (96th place), and Range Rover (97th place).
Newcomers and Promising Brands
The only newcomer was BYD, which took 90th place with a valuation of $8.1 billion. Interbrand’s Global Chief Strategy Officer, Manfredi Ricca, stated:
BYD is the biggest disruptor in the automotive market after Tesla. The product is world-class, and it has made great strides in the European market, expanding from its Asian base.
As for brands to watch, the company mentioned Ford and Volvo. We are certainly watching Ford, especially due to the recalls.
Interestingly, despite the general trend of increasing value for technology brands, the automotive industry continues to demonstrate significant resilience. The success of Toyota and other traditional automakers indicates that long-term reputation and reliability remain key factors for consumers. At the same time, the rapid growth of BYD shows how new players can quickly capture market shares through innovative products and global expansion.
