by Tesla Model Y Sales in September
In September, the Tesla Model Y once again became the most popular new car in Europe, despite some fluctuations in sales. A total of 25,938 units of this model were sold, which, however, is 8.6% less than in September of the previous year. This result marked a significant improvement compared to August, when the Model Y ranked only 17th in the sales ranking, and July, when it dropped as low as 60th place.
Competitors in the European Market
Following the Model Y in September were the Renault Clio with sales of 20,146 units, the Dacia Sandero with 19,200 sales, and the Volkswagen T-Roc, which sold 18,652 vehicles. It is important to note that despite the strong recovery in September, the Model Y ranks only 17th among the best-selling new cars in Europe for the year to date, with a total sales volume of 109,793 units. For comparison, the Dacia Sandero found new owners in the quantity of 185,947 units during the first nine months of the year.
Growth of Chinese Brands
Simultaneously with Tesla’s recovery, the European market is observing rapid growth in sales of Chinese cars. In September, the share of Chinese brands accounted for 7.4% of all new car sales in Europe, which is a record figure compared to the previous maximum of 5.5% in June. A year ago, this share was only 3.3%.
Leaders Among Chinese Manufacturers
Overall, in September, 90,571 Chinese-made cars were sold in Europe, which is 149% more than last year. The most popular brand remains MG, which increased its sales by 77% in September, selling 33,536 vehicles. For the year to date, MG has sold 225,334 vehicles in Europe, with the MG ZS model leading with 94,925 sales.
In second place among Chinese brands is BYD, which sold 24,336 cars in September, significantly exceeding last September’s figure of 4,561 units. For the year to date, BYD has delivered 19,805 cars to the European market, of which 55,411 were the hybrid model Seal U, also known as Sealion 6 in some markets.
Third place among Chinese manufacturers was taken by Chery, which sold 18,454 cars in September, and for the year to date — 73,128 units, including its own brand, as well as Jaecoo and Omodo.
These trends indicate that the European car market is becoming increasingly competitive, particularly due to the active advancement of Chinese manufacturers. Their growth may impact the strategies of traditional automakers, who are forced to adapt to new challenges such as electromobility and affordability. In the future, this could lead to changes in the market structure and consumer preferences.
