by Potential Integration of Apple CarPlay in Tesla Vehicles
Tesla may soon add Apple CarPlay integration to its vehicles. According to sources, a basic version of CarPlay is planned, rather than the new CarPlay Ultra. Research shows that about one-third of buyers consider the absence of CarPlay a serious drawback.
Tesla’s Strategy Shift
Following the recent launch of car rentals in California, the electric vehicle manufacturer is considering another strategic change aimed at stimulating demand: the implementation of Apple CarPlay in its vehicles.
If this proves true, it would mark a surprisingly pragmatic turn for Elon Musk, who for many years rejected the idea of allowing Apple CarPlay or Android Auto near Tesla’s carefully guarded software. Perhaps the wall is beginning to crack.
Internal System Testing
While Tesla has not commented on the Bloomberg report, unnamed insiders report that the automaker has begun internal testing of the system and could be ready to implement it in the coming months.
According to the report, Tesla plans to offer the standard version of Apple CarPlay, not the new CarPlay Ultra, which can fully control the entire infotainment system and extend to multiple displays, including the digital instrument cluster.
Instead, Tesla appears to be preparing to include CarPlay as an optional feature within its own software, similar to how most automakers do.
Benefits of CarPlay Integration
Adding CarPlay will give Tesla drivers access to familiar Apple services such as iMessage, Apple Music, and Apple Maps. According to the report, Tesla aims to implement a wireless version of CarPlay, allowing users to connect without the need to plug in their phones.
Significance of CarPlay for Buyers
Elon Musk has for years criticized Apple and dismissed the idea of CarPlay integration. Rivian maintains a similar position, and GM recently decided to abandon CarPlay and Android Auto in its future models. However, surveys consistently show that for many buyers, these features are far from trivial additions.
Last year’s McKinsey & Co. study found that 30% of those shopping for an electric vehicle and 35% of future buyers of new internal combustion engine cars stated that the lack of Apple CarPlay or Android Auto is a critical drawback for them. This means Tesla could be losing thousands of sales per month.
This potential move by Tesla may reflect growing pressure on automakers to adapt to consumer demand for mobile system compatibility. While some companies, like GM, are moving in the opposite direction, statistics indicate that a significant portion of the market still heavily relies on these integrations. Implementing CarPlay could not only prevent customer loss but also attract new buyers who previously avoided Tesla due to the lack of these features.
