by New BYD Atto 2 Model to Feature Landscape-Oriented Screen
Chinese automaker BYD, which is actively expanding its global presence, is abandoning one of its most famous features—the rotating screens of its multimedia system. The new Atto 2 model, which will soon appear on the market, will have a display fixed in landscape mode. This decision is related to the limitations that portrait orientation creates for popular applications such as Apple CarPlay and Android Auto.
Why BYD is Abandoning Rotating Screens
Company Vice President Stella Li explained that while customers appreciate the ability to rotate the screen, in practice, it is rarely used. Furthermore, landscape mode is more convenient for integration with Google and Apple services. In an interview with Autocar, she noted:
We are starting to actively work with applications. The Atto 2 will be the first model with support for Google and Apple CarPlay. If we want to provide the best experience, the rotating screen will limit the functionality of the applications. Additionally, we analyzed market feedback: people love rotating screens, but use them very rarely.
Advantages of Landscape Mode
According to BYD representatives, the portrait screen mode was more convenient for navigation and use in a stationary position. However, most drivers who tested the brand’s cars preferred landscape orientation, as this is the format used in most modern cars. Furthermore, Apple CarPlay and Android Auto operate exclusively in landscape mode.
Company’s Future Plans
Stella Li also announced that BYD plans to intensify partnerships with companies such as Apple and Google, making the transition to a simpler and more convenient interface logical. In 2026, the brand has major plans for the European market. The head of the regional division stated that the company will double its retail network in Europe, planning to have about 1,000 sales points.
These changes indicate that BYD is adapting to global trends and customer needs, abandoning technologies that do not find wide application. The transition to landscape screens will allow for better integration of popular services and provide a more familiar experience for drivers. This strategy is expected to strengthen the brand’s competitiveness in the European market, where convenience and functionality play a key role in car selection.
