by Jeep Wrangler Model Discontinued in Europe
European buyers may soon have the opportunity to purchase the Jeep Wrangler SUV again, after the model was recently withdrawn from sale across the continent. The vehicle can still be found at dealerships until mid-2026, but only from existing stock. After that, buyers will have to wait for the introduction of Jeep’s next generation of this model.
Reasons for Market Withdrawal
Jeep recently stopped taking new orders for the current Wrangler model in Europe, including the UK, as it no longer complies with the updated GSR2 safety regulations. These requirements concern modern driver assistance and monitoring systems, which the Wrangler lacks, as well as updated cybersecurity measures.
Furthermore, emission figures also influenced the decision. The turbocharged 2.0-liter GME-T4 engine used in European models emits up to 269 grams of CO₂ per kilometer, placing it in the same category as some powerful V8-engine SUVs. The fact that Jeep discontinued all hybrid variants in the US also likely did not help to continue sales in Europe.
Model’s Future and Possible Return
The model has temporarily disappeared, but likely not forever. According to Jeep UK boss Chris Cholmondeley, the current model became a “victim of regulation,” and he is confident that a “different incarnation” of the SUV will appear in due course.
“I’ve spoken with the head of the European division and the global team. I think we all agree that we would like to bring this model back – that’s what I can say. What exactly and when? I don’t know. Honestly, I don’t know if it could return as a plug-in hybrid or fully electric. I just know the brand; it has such a heritage, and it seems senseless to lose it.”
Land Rover Defender Experience
Although details about the next-generation Wrangler are limited, it will almost certainly be heavily focused on electrification with plug-in hybrid versions, and possibly even fully electric. Cholmondeley hopes that Jeep can replicate what Land Rover did with the new Defender, making the future Wrangler generation more refined while preserving the off-road qualities that made it so iconic.
“Look at the [Land Rover] Defender. If you can take something like the Wrangler, add a bit more refinement, but keep its character, you see sales go from hundreds to thousands, right?”
Brand’s Position in Europe Without Wrangler
Despite the Wrangler being one of Jeep’s most iconic models, the UK boss noted that the brand can maintain a significant presence in Europe even without this model in the lineup.
“The Wrangler has been a long-lived icon, but it has always been niche. It’s great for the heart – [but] in terms of long-term viability, a good brand can die by being too niche and not having broader commercial demand. Our task is to protect the core and spirit and expand the appeal. So I love the Wrangler and everything it symbolizes, but I also love the Avenger and Compass. They have all that Jeep DNA, but they have a much broader appeal.”
The Wrangler situation clearly demonstrates how modern environmental standards and safety requirements are shaping the market, forcing even iconic cars to adapt or temporarily retreat. The example of Land Rover Defender’s successful modernization provides Jeep with a clear benchmark: it is possible to update a product, making it more modern and mass-market, without losing its spirit and core qualities. The future Wrangler is likely to be electrified, which opens up new opportunities but also poses challenges for engineers to preserve its legendary off-road capabilities. Meanwhile, Jeep is betting on other, more mass-market models to maintain its position in the European market.
