by In 2025, Lamborghini reached a new historic high by delivering 10,747 cars to customers. This occurred against a backdrop of complex global conditions, including geopolitical tensions and economic instability. The main drivers of demand were the Revuelto model and the Urus SE SUV.
Brand Growth Dynamics
The new record exceeds the previous 2024 peak by 60 units, continuing a steady five-year growth trend. For comparison, back in 2015, Lamborghini sold only 3,245 cars. Thus, over the decade, delivery volumes have more than tripled, demonstrating impressive dynamics.
Regional Markets and Leading Models
The EMEA region again showed the best result with 4,560 cars delivered, an 8% increase compared to the previous year. The Americas took second place with 3,347 units, although this figure represents a significant 11% drop. The Asia-Pacific region, including China, remained stable at 2,750 cars.
The brand did not provide a detailed breakdown by model but noted that the flagship Revuelto and the Urus SE SUV were “key factors” in the new record. Final deliveries of the discontinued Huracan model were completed in early 2025, so this model did not play a significant role in last year’s results. Undoubtedly, the main load was carried by the SUV.
Anticipation for New Models
Deliveries of the Huracan successor, the Temerario model, are set to begin this month, so its impact on sales will be reflected in the 2026 reports. Lamborghini reports that the order portfolio for this new entry-level sports car is already stretched “approximately twelve months” ahead.
Looking back at 2025, the company also highlighted two important unveilings: the Temerario GT3 race car at the Goodwood Festival of Speed in July and the limited-edition Fenomeno supercar at Monterey Car Week in August.
Management’s Position
“Despite challenging market conditions, we are very proud of the results achieved in 2025, which confirm Lamborghini’s ability to stand out even in a complex global environment. The demonstrated performance reflects our capacity to interpret market dynamics and make strategic decisions that specifically meet the expectations of our customers. This approach is not aimed at achieving peak volumes but allows us to consolidate the achieved results after the growth of recent years,” said Chairman and CEO Stephan Winkelmann.
Lamborghini’s success in conditions that many experts describe as difficult underscores the uniqueness of the hyper-luxury car segment. Demand for the brand’s products appears almost immune to macroeconomic shocks, highlighting the status of these vehicles as assets rather than mere means of transportation. Stability in the EMEA and Asia regions may offset the temporary decline in the Americas, and the launch of the Temerario opens a new chapter for attracting customers awaiting a modern technological novelty. The brand’s strategy, focused on exclusivity and order fulfillment rather than endless production increases, continues to prove itself, ensuring stable financial health and high demand.
