by The fashion house Louis Vuitton has introduced an unusual desk clock in the form of a truck. Here are the key details:
A Truck Clock for the Desk
Watches inspired by automotive culture are usually worn on the wrist, but Louis Vuitton chose a different path. Their latest creation is intended for the desk. The French fashion house presented the “Camionnette” — a highly conceptual mechanical desk clock, modeled after 1920s cargo vans.
This clock was developed by La Fabrique du Temps Louis Vuitton in collaboration with the Swiss clockmaker L’Epée 1839. While the design is not tied to a specific model, it strongly resembles Citroen B10 vans of that era. These vehicles once delivered Louis Vuitton leather luggage to clients across France, simultaneously serving as moving advertisements.
All this sounds great until you learn the price. The “Edition Limitee” will cost an incredible 650,000 euros, and that’s for just one of the 15 existing pieces.
What Is It Made Of? Gold?
Why does a desk clock cost more than a new Lamborghini Revuelto? It mostly comes down to materials and craftsmanship, although everyone knows that a prestigious name on the brand also plays a big role. After all, one only needs to look at the prices of LV bags.
In this case, the Camionnette Edition Limitee has a case made of gold-plated metal, meticulously hand-adorned with 1695 diamonds with a total weight of 41.44 carats.
The polished radiator grille, headlights, and roof edges are covered in diamonds, while the rear lights are imitated with red and orange sapphires. However, the central element of the 7 kg model is a diamond with the LV monogram weighing 0.51 carats, located right on the radiator.
Under the hood, two rotating cylinders show the time in hours and minutes. Inside the clock’s cabin, the mechanical heart is visible: the manually wound Calibre MV.7417/101 movement with an eight-day power reserve. To make the clock work, the owner must manually wind it using a key made of gold-plated steel.
This tool is executed in the style of vintage hand cranks used to start vintage engines and is stored in a miniature Louis Vuitton suitcase, neatly hidden in the truck’s body. As expected, the tiny suitcase is made of authentic Monogram canvas, wood, and brass, aligning with the brand’s travel heritage.
If $767 Thousand Is Too Much
For those whose budget doesn’t stretch to the cost of a supercar for a desk clock, there is also a standard version of the Camionnette at a significantly lower price, although we are sure it will also cause surprise.
This version retains the same mechanical internals and design spirit but costs “only” 68,000 euros. Instead of precious metals and stones, it has a lightweight body made of aluminum and steel, painted in saffron and blue colors that refer to Louis Vuitton’s historical palette.
This product clearly demonstrates how luxury items transition into the category of high art and collectibles. It combines watchmaking mechanics, jewelry craftsmanship, and automotive design, creating a unique object for connoisseurs. Similar limited editions rarely remain mere time-measuring devices; they become investments and status symbols. Interestingly, even the “affordable” version remains unattainable for the vast majority, emphasizing the brand’s exclusivity and its positioning in the ultra-high-end market.
