by New Mercedes-Benz Strategy: Dozens of New Models in the Coming Years
During a presentation for investors, Mercedes-Benz announced extensive plans to update its model lineup. The automaker promises to hold seven world premieres in just the next three months, which is a very ambitious statement, considering the recent facelifts of the S-Class and GLC 53.
Among the upcoming novelties is a Mercedes-Maybach based on the S-Class, whose debut is scheduled for March. Also expected this year is the appearance of the AMG GT 4-Door, and its off-road version is set to debut in 2027. The same year will see the new G-Class Cabriolet.
Stream of New Releases: 2026 and 2027
In total, in 2026, the company plans to introduce 16 new cars. Six of them will be fully electric, and the rest will receive internal combustion engines. Many of these models will belong to the premium “Top-End” segment, which implies the appearance of new S-Class variants, including Maybach, and various AMG versions.
Regarding electric models in the “Top-End” class, an updated EQS is being tested. It is likely to receive updated LED technologies, a new 800-volt architecture, and an improved powertrain with more efficient motors and an enhanced battery.
Also in 2026, five models with internal combustion engines and three electric vehicles from the main “Core” segment will appear. One of the electric cars is likely to be a special version of the GLC EQ L for the Chinese market. In the “Entry” segment, one new model is expected with both an internal combustion engine and an electric drive, which could be an updated GLA.
Plans for 2027 and Financial Results
In 2027, Mercedes-Benz will introduce 14 new models, only three of which will be fully electric. Most of them will belong to the “Core” family, while the premium segment may include, for example, an updated SL roadster. The company also mentioned the development of a long-wheelbase version of the GLE for China, which is likely to be based on the facelifted version of the crossover.
In addition to product news, the company published its financial results. Adjusted earnings before interest and taxes (EBIT) fell from 13.7 billion euros in 2024 to 8.2 billion euros in 2025. Management explained this by difficulties in the Chinese market, tariffs, and currency exchange rate fluctuations. On a positive note, the company managed to reduce research and development costs for future architectures and technologies.
Investors are likely to be unimpressed not only by the drop in profit but also by the proposed dividend of 3.50 euros per share, which is significantly lower than the previous year’s payout of 4.30 euros.
The announced plans clearly demonstrate Mercedes-Benz’s strategic course towards intensive lineup renewal amid the global transformation of the automotive industry. The focus on the premium segment and electrification, despite current financial challenges, indicates the brand’s desire to maintain its leading positions. The success of this strategy will largely depend on whether the company can restore profitability in key markets such as China and offer products that convince both investors and demanding customers.
