by A New Direction for the Japanese Market
Nissan plans to begin sales of the Murano crossover in Japan, which is manufactured in the United States. This has become possible thanks to a new trade agreement that allows the import of American-made cars without additional cumbersome inspections. Deliveries are scheduled to begin early next year.
Technical Features and Equipment
Although detailed information about the Japanese version is still limited, it is expected to be based on the American specification. The latter includes a turbocharged 2.0-liter four-cylinder engine producing 241 horsepower, a nine-speed automatic transmission, and all-wheel drive. Even the base SV trim offers modern equipment: LED lighting, 20-inch wheels, two 12.3-inch displays, wireless smartphone charging, and heated front seats with synthetic leather.
Company Strategy and Management Comments
With the introduction of this model, Nissan aims to further strengthen its product lineup in Japan and meet the diverse needs of Japanese customers
— stated the company’s CEO, Ivan Espinosa. He also noted that the Murano has received high ratings on the American market for its elegant design and exceptional comfort.
Part of a General Trend
Nissan is not the first Japanese automaker to export cars assembled in the USA back to its homeland. This trend is gaining momentum. For example, Toyota plans to import the Camry, Highlander, and full-size Tundra pickup to Japan, considering the latter to embody American culture with its “unique appeal.”
Honda will also join this movement, planning to export the Passport TrailSport Elite crossover from Alabama in the second half of 2026. This model is equipped with a 3.5-liter V6 engine.
Interestingly, such a step may indicate a shift in priorities in the domestic Japanese market, which has traditionally been dominated by compact and efficient models. The appearance of larger, more powerful American-made cars may point to growing demand for space and comfort among local buyers, as well as manufacturers’ desire to utilize their global production capacities more efficiently. The terms of the new trade agreement seem to open up additional business opportunities, making such “reverse” deliveries economically viable.
