by First Production Ferrari Luce to Be Auctioned
Ferrari’s first electric car has already sparked controversy long before most buyers have seen it in person. Now the Italian manufacturer is turning this controversy into a fundraising opportunity by auctioning off the very first production example of the Luce model.
The car, designated as “Chassis 0,” will be sold at an RM Sotheby’s auction during Monterey Car Week in August. Ferrari states that this sale is a unique opportunity to acquire the first production chassis from the Luce program, with all proceeds going to educational initiatives supported by the Ferrari Foundation.
Charitable Component and Value
The charitable aspect could help drive bids significantly higher than the car’s already substantial price. RM Sotheby’s estimates this unique electric vehicle at over $1.1 million, representing a significant premium over the standard Luce, which costs $640,000.
Unique Tailor Made Specification
The buyer will receive a Luce created by Ferrari’s Tailor Made personalization department. The entire concept revolves around light and how it changes the appearance of surfaces, using a color palette and materials developed specifically for this example.
The exterior features a special semi-matte Madreperla finish, which Ferrari says contains a unique Tailor Made pigment. Depending on lighting conditions and viewing angle, the paint creates shifting reflections that transition between green and violet hues. Ferrari also claims that the complexity of the painting process means each application has its own distinct character.
Metallic Leather in the Interior
Inside, the cabin continues the theme with metallic Perla Le Mans leather combined with additional trim elements in Grigio Corvara. Ferrari notes that the metallic leather was developed exclusively for the Tailor Made program and was chosen both for its appearance and its ability to enhance the sense of brightness in the cabin. Either way, it’s best not to eat in it.
This particular Luce also features body-colored wheels with a classic five-spoke design, instead of the angular wheels seen in some Luce images at launch, as well as custom brake calipers. Additionally, there is a unique plaque identifying it as the first production chassis of the Luce program.
Place in History
Whether you view the electric Luce as a bold step into the future or an unwelcome departure from tradition, its place in Ferrari history is already assured. And the controversy surrounding it may mean that this time, the biggest surprise at the Monterey auction will not be how much someone paid for a vintage V12 250 GT SWB or California Spider, but how much money was given for a modern Ferrari without an engine at all.
This auction will become a landmark event, showing whether collectors are ready to pay enormous sums for the first electric models from legendary brands. Given that all funds go to charity, this could be not only an investment in a car of the future but also a contribution to educational development, adding special significance to this story. Will an electric car without an internal combustion engine break auction records that have so far belonged to classic V12 Ferraris? We will find out the answer in August.
