by Why Ford decided to lower the price
The F-150 Raptor for 2027 has become cheaper, which looks unusual amid the general trend of rising prices. The new price list was posted online: the base version now costs $74,995, while for the 2026 model year Ford asked $79,005. The company did not explain the reason for this move, but competitors from Ram suggest themselves.
The Ram 1500 RHO was cheaper than the Raptor from the very beginning, and now Ram’s lineup also includes the Rumble Bee 392, which starts at $69,995. That’s a full five thousand dollars less even than Ford’s updated price.
Related: Shelby Raptor R for almost $200,000 develops more power than most supercars.
Specifications and competitors
Recall that the regular F-150 Raptor is equipped with a 3.5-liter EcoBoost V6 engine that produces 450 hp at 5,850 rpm and 510 lb-ft (691 Nm) of torque. In recent years, the younger Raptor R version with 720 hp has pushed it somewhat into the background, but the standard Raptor still remains a serious off-roader.
However, in terms of power output, it is noticeably inferior to the Ram 1500 RHO. The competitor has a 3.0-liter twin-turbo inline six-cylinder engine developing 540 hp and 521 lb-ft (706 Nm).
The savings come at the expense of the cabin
Unfortunately, the $4,010 discount has a downside, and it is immediately noticeable in the cabin. According to CarsDirect, in 2027 the base Raptor now comes with the Equipment Group 800A package. This means no B&O Unleashed audio system with 14 speakers, no rear-seat heating, and no head-up display.
Those who want to get this equipment back will have to choose the Equipment Group 801A package for $4,120. That is, if you compare equivalent trims, the 2027 Raptor actually turns out to be $110 more expensive than the 2026 version.
It is interesting how many buyers will agree to give up these options to save $4,010, and how many will simply choose the 801A package to bring everything back. The standard version has a six-speaker audio system, which looks rather modest for a vehicle of this size. But if you are not an audiophile and prefer listening to the sound of the engine, the new base trim might be a good choice.
Sources: Ford, CarsDirect
Ford’s move shows that even the staunchest opponents of price changes are ready to make concessions for the sake of competition. The only question is whether buyers will see the new base trim as honest savings or as an attempt to mask a price increase. After all, in the end, for a car with the same equipment as last year, you will have to pay even a little more.
