Harley-Davidson had high hopes for LiveWire and spun the motorcycle off into its own brand. However, times have changed, and the company has struggled to find its footing.
In the first quarter of 2026, LiveWire only sold 91 electric motorcycles. That’s roughly one per day, but it’s a 176% improvement from the 33 bikes sold in the first quarter of 2025. While electric motorcycles brought in $1 million, the division still posted a $2.7 million operating loss.
More: LiveWire One Debuts As Cheaper Electric Motorcycle Without Harley Badging
The only bright spot has been the company’s affordable STACYC e-bikes, which found 3,959 takers in Q1. They generated $1.4 million in revenue, but that wasn’t enough to overcome an operating loss of $300,000. Overall, LiveWire posted a $18.1 million consolidated net loss in the first quarter, and that was down from a $19.3 million loss a year ago.
That’s not great, and the New York Stock Exchange notified LiveWire in July that they were in danger of being delisted because their stock price was less than $1.00 per share over a consecutive 30-trading-day period. The company recently regained compliance, but just barely, as their stock sits at $1.14 per share as of this writing.
Among the whirlwind of bad news, LiveWire has slashed pricing for their range-topping One motorcycle. The model now starts at $13,999, which is $2,500 less than the previous MSRP of $16,499. That’s a 15% reduction, and it’s worth noting the original Harley-Davidson LiveWire started at $29,799.
As a refresher, the One has a 15.4 kWh battery pack that feeds an electric motor developing 100 hp (75 kW / 101 PS) and 84 lb-ft (114 Nm) of torque. It enables the model to accelerate from 0-60 mph (0-96 km/h) in three seconds flat, before hitting a top speed of 110 mph (177 km/h).
While the bike is fast, it only has a combined range of 95 miles (153 km). Furthermore, the charging system is relatively slow, as a DC fast charger can take it from 0-80% in a leisurely 40 minutes. With a Level 1 or Level 2 charger, expect around 13 miles (21 km) of range per hour of charging.