Record Hyundai Electric Vehicle Sales
Sales of Hyundai electric vehicles increased by 72% last month, driven by a rush to take advantage of tax incentives valid until September 30. The Ioniq 5 showed a 61% growth, and the Ioniq 6 – 30%, reaching 1,047 units. The new Ioniq 9 model also found its buyers – 1,016 cars.
Overall Sales Performance
Hyundai Motor America set an absolute sales record for August – 88,523 cars, which is 12% more than a year ago. Models such as the Elantra N, Elantra Hybrid, Santa Fe Hybrid, the Santa Fe family, Palisade, and Ioniq 5 showed record results for August.
Success of the Palisade Model
The updated Palisade became one of the leaders with a 39% sales growth compared to last year. This three-row model starts from $38,935 and offers modern design and a comfortable interior. The base version is equipped with a 287 hp V6 engine, and a hybrid version with a turbocharged engine and electric motors is also available, providing 329 hp and fuel economy of up to 34 miles per gallon.
Randy Parker, CEO of Hyundai Motor North America, stated: “This momentum allows us to confidently move towards the best year in history. We are especially proud of the record results of key models such as the Elantra HEV, Palisade, and Ioniq 5, which continue to attract customers.”
Hyundai Sales Dynamics in August 2025
| Model | August 2025 | August 2024 | % Change | 2025 YTD | 2024 YTD | % Change YTD |
|---|---|---|---|---|---|---|
| Elantra | 15,282 | 14,379 | +6% | 102,404 | 90,432 | +13% |
| Ioniq 5 | 7,773 | 4,838 | +61% | 32,683 | 26,982 | +21% |
| Ioniq 6 | 1,047 | 808 | +30% | 8,318 | 8,498 | -2% |
| Ioniq 9 | 1,016 | 0 | – | 3,102 | 0 | – |
| Kona | 7,083 | 6,112 | +16% | 53,200 | 59,364 | -10% |
| Nexo | 0 | 8 | -100% | 2 | 87 | -98% |
| Palisade | 15,560 | 11,208 | +39% | 85,992 | 73,590 | +17% |
| Santa Cruz | 2,313 | 2,486 | -7% | 18,845 | 23,046 | -18% |
| Santa Fe | 12,840 | 10,152 | +26% | 92,046 | 75,763 | +21% |
| Sonata | 4,793 | 5,953 | -19% | 42,192 | 42,855 | -2% |
| Tucson | 17,954 | 20,864 | -14% | 147,670 | 129,145 | +14% |
| Venue | 2,862 | 2,470 | +16% | 20,892 | 18,241 | +15% |
Although the current figures are impressive, the possible termination of tax incentives could significantly impact future sales of Hyundai electric vehicles. This creates certain challenges for the company, which relies on these incentives to maintain demand. At the same time, the success of traditional and hybrid models, such as the Palisade and Elantra, demonstrates the brand’s diversified strategy, which could help mitigate potential downturns in the future.