by Aston Martin’s New Project in Daytona Beach
British luxury car manufacturer Aston Martin has announced plans to build an ultra-modern residential complex in Daytona Beach, Florida. This is the company’s second such project following the successful launch of Aston Martin Residences in Miami, where 99% of the apartments were sold out even before the official opening.
Project Details
The 18-story complex will include 86 residential units and eight two-level penthouses. The building will occupy approximately 320,000 square feet, with separate floors for parking. The location at 3411 South Atlantic Avenue will provide a panoramic ocean view and proximity to the famous Daytona International Speedway.
Collaboration with Developers
The project is being implemented in partnership with Valor Real Estate Development. Aston Martin’s Chief Creative Officer Marek Reichman emphasized:
“This complex will allow us to take our design approach to a new level. We are integrating exclusive elements, customized spaces, and advanced amenities that harmoniously combine with the signature design language of Aston Martin”
Diversification Strategy
Brand Diversification Director Stefano Saporetti explained:
“Real estate is an organic extension of our brand. Our strategy is aimed at moving beyond the automotive industry to meet the demand for exclusive living conditions”
Automotive Business Context
The project announcement comes against the backdrop of a difficult period for the company’s automotive division. According to third-quarter data, deliveries fell by 13% to 1,641 cars, and projected losses exceed $139 million. Such indicators are associated with tariffs and decreased demand in key markets.
The planned completion of construction in 2029 could become an important step in compensating for losses from the automotive business. The Miami experience proved that premium residential projects can generate significant revenue, especially when the brand has international recognition. The focus on unique design and exclusivity aligns with current trends in the Florida real estate market, where demand for luxury properties remains stable.
