Collaboration Between Aston Martin and egg
Aston Martin has joined forces with the British company egg to create an exclusive stroller inspired by the DBX707 model. This move may be related to the fact that Canadian billionaire Lawrence Stroll, who is a partial owner of the brand, saw an interesting business opportunity in it. If you own an Aston Martin car and want your child to also travel in the style of this brand, you now have that opportunity.
Design and Execution
The egg3 stroller is offered in three trim options. One is finished in green with light lime accents, the other two are in gray tones with herringbone pattern fabric, one of which additionally features “bitter chocolate” leather details and Magneto Bronze trim.
Cost and Prestige
Like any luxury product, the egg3 has a high price—around $3000. Although for many parents this is a significant amount, it seems small compared to the cost of the DBX707, which is $260,000 in the USA. If you can afford such a car, then this stroller will also be affordable.
This collaboration with egg represents the perfect synergism, spreading the very essence of Aston Martin to a new stage of our clients’ lives. Just as the DBX combined performance and versatility for family journeys, the new stroller will offer parents a stylish, functional, and high-quality option, providing the Aston Martin experience to the entire family.
This product demonstrates how automakers are expanding their brands beyond cars, offering products that align with their design philosophy and quality. For Aston Martin, this is another step in creating a complete lifestyle for its clients, starting from early childhood. Similar collaborations may become increasingly popular among premium brands seeking to attract new generations of enthusiasts.