by The British automaker has limited shipments of new cars to the USA due to imposed customs restrictions. Furthermore, the brand will raise prices in the market following a challenging first quarter.
In the first quarter of 2025, Aston Martin’s revenue decreased from £267.7 million ($355.9 million) to £233.9 million ($311 million) compared to the previous year. Gross profit also fell from £99.7 million ($132.5 million) to £65.2 million ($86.6 million).
One of the main reasons for the decline was a sharp 69% drop in sales of “special” models, including cars such as the Valour, Valiant, and others. The company expects that the launch of the Valhalla model will help rectify the situation.
In the financial report, Aston Martin’s chairman, Adrian Hallmark, noted that during the import restrictions, the company would utilize existing stock at dealerships. He also emphasized that the brand continues to monitor the situation closely.
“In the near future, we will expand our lineup with new modifications, including the DBX S, which offers more power, reduced weight, and an updated design,” stated Hallmark. “We are completing testing of our first hybrid supercar, the Valhalla, deliveries of which will begin in the second half of the year.”
Despite the new models, customers should not expect only good news. Hallmark reported that the costs due to the new tariffs would be split between the company and the clients. The exact size of the price increase has not been disclosed, nor whether the increase will be uniform. The existing stock is expected to last until the beginning of June.
Since the USA accounts for over a third of Aston Martin’s revenue, and all cars are manufactured in Great Britain, prolonged customs restrictions could cause serious harm to the 112-year-old luxury brand.
