by Confusion with Audi Model Names
Several years ago, Audi introduced a new model naming system where cars with internal combustion engines received odd numbers, and electric cars received even numbers. However, the company now admits that this idea turned out to be unsuccessful and only confused customers and dealers. In particular, this led to the familiar A4 model suddenly becoming the A5, which was previously the name for coupes and sportbacks.
Return to Classics
Audi CEO Gernot Döllner openly called this decision a mistake. He stated that the brand is returning to the traditional system where the letter “A” denotes regular passenger cars, “Q” denotes SUVs, and the number indicates the size or segment of the car. This means that the current A5 model with an internal combustion engine may once again receive the A4 name during the expected update in the coming years.
The Future of the Electric A4
Simultaneously, Audi is preparing a fully electric version – the A4 e-tron, expected to launch by the 2028 model year. This car will be built on the new Scalable Systems Platform modular platform and will inherit design features from the Concept C concept car. Thus, in a few years, there will be two A4 models: one with an internal combustion engine, the other – electric.
Competitors’ Strategy
Audi’s competitors, such as BMW and Mercedes, are planning a similar strategy, also developing electric versions of their classic 3-Series and C-Class models, respectively. However, BMW may face its own difficulties, as the i3 name was already used for an electric hatchback in the recent past.
History of Mistakes
This is not the first time Audi has admitted to unsuccessful model naming decisions. Several years ago, the company abandoned traditional designations based on engine displacement in favor of cryptic indices like “35” or “55,” which also caused confusion among buyers, and this decision also had to be abandoned later.
Returning to clear and traditional names could be an important step in restoring customer trust. In a world where the automotive industry is rapidly changing, clear communication with the market is becoming increasingly important. Such decisions indicate that even major brands must be able to admit mistakes and quickly respond to consumer feedback to remain competitive.
