by Chevrolet Dealership in Idaho Launches Unusual Promotion
A Chevrolet dealership in Post Falls, Idaho, has decided to attract customers with an original offer. Instead of traditional discounts or preferential financing, buyers of new cars receive symbolic gifts — an American flag and a voucher for a weapon.
Offer Details and Customer Reaction
The promotion is valid throughout October and includes the following:
Despite the stereotypical nature of the idea, the promotion has received a positive reaction. Many buyers happily take photos with their new cars, flags, and weapons. Interestingly, the same shotgun is often used for photo sessions, indicating the symbolic nature of the promotion.
Features of Cooperation with the Weapon Store
The dealership does not directly issue weapons but cooperates with a sporting goods store in a neighboring city. Customers can choose from various models available in the store, although the cost of individual items may exceed the voucher amount. For example, a Springfield Hellcat pistol can be purchased for $550, and a Colt Commander for $950. For hunting enthusiasts, Ruger American rifles are offered for $620 or Remington 700 for $700.
Photo: Google Maps / Knudtsen Chevrolet
Similar marketing campaigns are not unique to the American car market. They often reflect regional characteristics and cultural values, which may be perceived ambiguously in other countries. For Idaho, where hunting and gun rights are important, such an offer seems quite natural. At the same time, it is important to note that such promotions are always accompanied by compliance with legal requirements regarding weapon safety and registration.
