A mysterious electric car from BMW in a festive video
The festive season has begun, and automakers, as always, are launching various Christmas campaigns. Among them is an initiative by BMW, which unexpectedly placed a teaser for an upcoming new model in its holiday video.
What is hidden in the advent calendar?
The video begins with an advent calendar that gradually reveals various car models, including the 7 Series. Attention focuses on December 24th — the box opens, and question marks fly out. Then, viewers are shown a darkened silhouette of a mysterious car.
Hints from the brand
The silhouette itself is difficult to make out, but the accompanying text provides clues. The video mentions electric models: the iX1 xDrive30, iX2 xDrive30, i4 M50 xDrive, i5 M60 xDrive Touring, and i7 xDrive60. Since all of them are electric vehicles, it is logical to assume that the new model will also be electric. By shape, it appears to be a crossover, reminiscent of the new iX3.
The publication from BMW on social media demonstrates the brand’s interest in revealing new details in an unusual way.
Possible new model options
Experts express several assumptions about what exactly might be hidden behind the silhouette:
The most likely candidate
The safest bet remains the new version of the iX3. When BMW presented the iX3 50 xDrive in September, the company stated that “next will be other fully electric variants, including a single-motor, rear-wheel-drive model.” The holiday video could be the brand’s quiet way of announcing that this time is approaching.
This teaser perfectly demonstrates how automakers integrate new product announcements into holiday marketing campaigns, maintaining intrigue and capturing the attention of car enthusiasts. Given the active development of the “i” lineup, the appearance of a new electric crossover at this very time seems like a completely logical step in the brand’s strategy to strengthen its presence in the electric vehicle market. The anticipation of the official announcement on December 24th adds a special charm to the event, turning technical news into part of a festive story.