BMW Alpina unveils new wheel design
BMW, which recently completed the process of acquiring the Alpina brand, is already demonstrating the first results of the collaboration. After presenting the new logo, the BMW Alpina brand has published a teaser of the updated design of its legendary wheels.
As the manufacturer reports, the new wheel has 20 spokes and continues the tradition, symbolizing the brand’s commitment to its heritage. While detailed information is still limited, the published image clearly shows a modern two-tone finish with bright main spokes and black accents.
The 20-spoke wheel continues its journey, symbolizing our dedication to the heritage we protect.
Features of the new design
The new interpretation of the classic design is distinguished by a modern and elegant appearance. The outer rim of the wheel has bright sections between the spokes, which are accentuated by black outlines. Furthermore, engineers have moved away from a concave shape in favor of a convex one—the spokes gently curve inward at the outer edges, creating an interesting visual effect.
New mission for the famous brand
Under BMW’s leadership, Alpina is transforming into an ultra-luxury high-performance brand. Future models promise to combine maximum performance, unparalleled driving comfort, and unique handling characteristics.
Particular attention is paid to luxury: the cars will receive high-quality materials and artisanal craftsmanship. Clients will also be offered a wide portfolio of individual options for personalization.
This combination of luxury and power will allow BMW Alpina to compete in the market with players such as Mercedes-Maybach and Audi Horch. Each car is intended to become an exclusive object for connoisseurs seeking something extraordinary, without any compromises in performance, comfort, and individuality.
Expectations and prospects
It is expected that in the coming months the brand will continue to publish teasers of new developments. The main premiere is set to be an ultra-luxury sedan based on the updated BMW 7 Series. This step clearly outlines BMW’s ambitions for the new division and its positioning in the premium car market.
Alpina’s transition to full BMW control evokes both excitement and questions about preserving the unique spirit of the brand, known for its hand assembly and fine-tuning. However, the first announcements, such as this wheel, indicate a desire to combine traditional elements of Alpina’s DNA with the modern technologies and design solutions of the conglomerate. The success of this union will depend on whether engineers and designers manage to find that very balance between sporting energy and unmatched comfort, which for decades has been the hallmark of the original cars from Buchloe.