by The year 2025 was a record-breaking one for automaker Ford, and it’s not just about numerous recalls. In contrast, several of the company’s models set new sales records.
Records for Key Models
Ford Bronco sales soared by 33.7%, reaching a mark of 146,007 vehicles for the year. This is an absolute record for the model, which has closed in on its main competitor, the Jeep Wrangler, with a result of 167,322 vehicles sold. The gap is narrowing, and the battle for leadership in the off-road market in 2026 could become even fiercer.
The affordable Maverick pickup also showed sales growth of 18.2%, to 155,051 units. This was likely driven by its recent restyling and its status as America’s most affordable pickup.
The price for the 2026 model year starts at $27,145, excluding destination charges. That sounds good, but it’s worth remembering that in 2022 this pickup started at $19,995. Over four years, the price has increased by $7,350.
The Ford Transit van, which is the undisputed sales leader in its segment in the US, also set a new record: 161,797 units were sold, which is 5.9% more than the year before.
The Overall Ford Sales Picture
Overall, the Ford brand’s sales increased by 6.2% to 2,097,256 vehicles. This was aided by an 8.3% growth in F-Series sales – 828,832 such pickups were sold during the year.
Sharp Decline in Electric Vehicle Sales
Against the backdrop of overall growth, Ford’s electric vehicle sales plummeted after the expiration of tax incentives. In the fourth quarter, Mustang Mach-E sales fell by 40.1%, E-Transit by 82.6%, and F-150 Lightning by 60.1%. Production of the latter was halted in October, and the model was completely removed from the assembly line to focus on developing the next generation with a powertrain that increases range.
A Challenging Year for Lincoln
While Ford celebrated success, the year proved difficult for its luxury division, Lincoln. Sales of the Corsair, Aviator, and Nautilus models showed negative dynamics. The only bright spot was the updated full-size Navigator SUV, whose sales grew by 42.8% to 22,185 units, marking the best result since 2007. The model’s success is attributed to a complete redesign of its exterior and interior, as well as a powerful engine.
Overall Lincoln sales still grew by 2%, to 106,868 vehicles, primarily due to the Navigator’s success.
The 2025 figures demonstrate how crucial the traditional lineup of SUVs, pickups, and commercial vehicles remains for Ford, while the transition to electric vehicles is accompanied by significant difficulties and requires plan adjustments. The success of individual models like the Bronco and Maverick shows a keen understanding of market needs, but the simultaneous failure of electric versions leaves questions about the company’s future strategy in this segment. For Lincoln, the situation remains more concerning, as the success of the entire brand now rests on just one, albeit successful, model.
