by Sales Overview
Global demand for several brands of the Volkswagen Group provided the company with a slight increase in the first nine months of 2025, despite softening sales in China and North America.
Partly due to growing interest in Skoda, Seat, and Cupra models, the group’s total sales reached 6,604,100 vehicles, meaning a slight overall growth. However, not every brand in the portfolio has the same success.
Key Growth Drivers
The main factor behind the 1.2 percent increase in the group’s total sales is the increased demand for Volkswagen-branded cars by 2.8%, rising from 3,396,800 to 3,492,500 units, representing a gain of 95,700 cars. Skoda almost entirely replicated this growth.
This year, Skoda delivered 765,700 cars, meaning an increase of 14.1% compared to 671,300 sold last year, equivalent to an additional 94,400 cars.
The Czech brand’s results in the third quarter were even stronger, with a growth of 15.1%, as sales increased from 222,700 to 256,300.
Demand for Seat and Cupra models also shows positive dynamics. Cumulative sales from January to September increased by 4.1% to 439,500 compared to 422,100 a year earlier.
Challenges for Premium Brands
However, the news is not as positive for VW’s premium brands. This year, Audi sales fell by 4.8% to 1,175,800, significantly below the 1,235,600 sold last year.
Similarly, Bentley sales decreased by 2% from 7,400 to 7,200, while Lamborghini deliveries fell by 3.2% from 8,400 to 8,100. Porsche showed the sharpest decline in the group’s luxury car lineup, with sales down 6% to 212,500 from 226,000.
Regional Pressures and Electric Vehicle Development
The greatest negative impact on the conglomerate’s total sales is observed in North America and China. This year, sales in North America fell from 769,000 to 708,800, a decrease of 7.8%. China also recorded a 4% decrease, shrinking from 2,056,600 to 1,974,000.
In other regions, the company continues to gain momentum in electrified models. Battery electric vehicle sales grew by 42% compared to last year, increasing from 506,600 to 717,500 units. The growth was particularly strong in Europe, where it was 78%, and in the United States, where sales increased by 85%. Plug-in hybrid deliveries also expanded by 55%, from 193,000 to 299,000.
Detailed Volkswagen Group Sales Table for 2025
Brand / Q3 2025 / Q3 2024 / Difference / YTD 2025 / YTD 2024 / Difference
Brand Group Core / 1,664,200 / 1,613,600 / +3.1% / 4,975,900 / 4,801,600 / +3.6%
Volkswagen Passenger Cars / 1,172,200 / 1,176,400 / -0.4% / 3,492,500 / 3,396,800 / +2.8%
Škoda / 256,300 / 222,700 / +15.1% / 765,700 / 671,300 / +14.1%
SEAT/CUPRA / 136,900 / 124,700 / +9.8% / 439,500 / 422,100 / +4.1%
Volkswagen Commercial Vehicles / 98,800 / 89,800 / +10.0% / 278,200 / 311,500 / -10.7%
Brand Group Progressive / 397,100 / 407,400 / -2.5% / 1,191,100 / 1,251,400 / -4.8%
Audi / 392,200 / 402,600 / -2.6% / 1,175,800 / 1,235,600 / -4.85%
Bentley / 2,400 / 1,900 / +23.9% / 7,200 / 7,400 / -2.0%
Lamborghini / 2,500 / 2,900 / -13.8% / 8,100 / 8,400 / -3.2%
Brand Group Sport Luxury / 66,100 / 70,100 / -5.7% / 212,500 / 226,000 / -6.0%
Porsche / 66,100 / 70,100 / -5.7% / 212,500 / 226,000 / -6.0%
Brand Group Trucks / TRATON / 71,500 / 85,300 / -16.2% / 224,600 / 245,400 / -8.5%
MAN / 24,600 / 19,800 / +24.7% / 71,700 / 68,900 / +4.0%
Volkswagen Truck & Bus / 11,900 / 12,400 / -4.0% / 36,600 / 35,700 / +2.5%
Scania / 21,500 / 21,700 / -0.9% / 68,400 / 74,000 / -7.6%
International / 13,400 / 31,500 / -57.3% / 48,000 / 66,800 / -28.2%
Volkswagen Group (Total) / 2,198,800 / 2,176,300 / +1.0% / 6,604,100 / 6,524,400 / +1.2%
These figures highlight how changes in global markets and consumer preferences are shaping the strategy of major automakers. The growth of electrified vehicles could become a key factor for further development, especially in regions where traditional sales face difficulties. The difference between the success of affordable brands and the challenges for the premium segment indicates a potential need to adapt marketing approaches to current economic conditions.
