by Former Stellantis Executive Reveals Details in New Book
Former Stellantis CEO Carlos Tavares, who unexpectedly resigned in December of last year due to internal disagreements with the company’s board of directors, has published a book expressing concerns about a possible breakup of the auto giant.
Key Points from Tavares’ Book
Threats to the Company’s Unity
As reported by Bloomberg, Tavares wrote:
I am concerned that the tripartite balance between Italy, France, and the USA could collapse.
He added that Stellantis management must strive for unity every day, otherwise it risks being pulled in different directions. The 67-year-old Portuguese top manager also suggested that after his departure, “French interests” might not be as well protected as under his leadership.
Possible Future Scenarios
The former CEO mentioned a scenario in which a Chinese manufacturer could buy the European brands, while the Americans would regain control over their assets. He noted that this roughly repeats what General Motors did by selling Opel and Vauxhall.
Challenges of the Multi-Brand Structure
Such drama is not surprising, as Stellantis combines 14 brands, and the company has abandoned the idea of getting rid of some of them. This in itself has created quite a few problems, as the Tavares era was focused on the European market. This happened at the expense of American units: Chrysler is barely functioning, Dodge is going through difficult times, and Jeep has lost its former profitability. Even Ram is changing course and returning to more traditional solutions.
Consequences of the Cost-Cutting Policy
In addition to neglecting important brands, Tavares focused on cost reduction, which made him unpopular among employees and unions, especially in Italy and the USA. In fact, the UAW created a website “Sh!t Can Carlos,” which remains active to this day.
Company Reaction and Personal Position
After his resignation, the Stellantis board of directors did not shy away from expressing its disagreement with Tavares. However, the former CEO is reportedly using the book to tell his version of events.
The situation at Stellantis remains tense, especially against the backdrop of growing competition from Chinese manufacturers and the need for investments in electric vehicles. Many in the industry suggest that further consolidation or separation of brands may become inevitable to ensure the company’s competitiveness in the global market. The fate of iconic brands such as Jeep and Dodge is of particular concern to car enthusiasts and investors.
