Apple CarPlay Ultra Loses Support from Major Automakers
Apple recently introduced the updated CarPlay Ultra system, which was supposed to completely replace standard multimedia systems in cars. Initially, the company stated that 14 manufacturers, including Audi, Mercedes-Benz, and Renault, planned to integrate this technology. However, many of them are now abandoning this idea.
According to reports, brands such as Audi, Mercedes, Volvo, and Polestar no longer intend to use CarPlay Ultra. A Renault representative stated:
“Do not try to invade our own systems”
This indicates that automakers want to retain control over the software in their cars.
Why Are Companies Refusing?
The main reason is the desire of automakers to remain independent in interface development. They view software as an important source of revenue, especially through subscription services. For example, Audi will continue to use the standard version of CarPlay but will not adopt the new system.
McKinsey expert Sion Middleton explains:
“Western automakers are trying to find new sources of growth in conditions where car sales have peaked. In the premium segment, maintaining uniqueness is especially important”
For now, Jaguar and Land Rover continue to evaluate the possibilities of CarPlay Ultra, while Nissan and Infiniti have not disclosed their plans. The situation shows that even giants like Apple face difficulties when integrating their solutions into the highly competitive automotive market. Perhaps the future of multimedia systems lies in hybrid solutions, where technology companies and automakers find a balance between innovation and control.