Updates and Positioning
Toyota has updated its smallest model for the European market, the Aygo X, positioning it as the only city car in its segment with a full hybrid powertrain. Electrification provides improved performance and efficiency, but has also led to price increases, making the compact hatchback more expensive than $30,000 in the top GR Sport trim.
Technical Changes and Power
The updated Aygo X debuted in June with a completely redesigned front end, necessary for installing the hybrid 1.5-liter engine from the Yaris. This new unit replaced the outdated 1.0-liter engine of the previous version and provided a noticeable increase in power and operational quality.
The result is the most powerful production Aygo in history with 114 hp. The new powertrain and more aggressive design are combined with minor technological updates in the interior.
Pricing in Greece
Although the updated model has not yet reached major European markets like Germany or France, Toyota has already published prices for Greece. The lineup starts from €19,670 and reaches €26,590 for the top GR Sport trim.
This represents a noticeable increase compared to its predecessor, which cost from €16,670 to €22,760 in the same market.
Trims and Equipment
The X-Style trim is the most affordable in the configurator at a price of €19,990. It is equipped with 17-inch alloy wheels and halogen headlights with LED daytime running lights.
Standard equipment includes a 7-inch digital instrument cluster, an 8-inch touchscreen multimedia system, a rearview camera, four speakers, automatic air conditioning, fabric seat upholstery, and the Toyota T-Mate driver assistance system suite.
Top GR Sport Version
At the other end of the spectrum is the new GR Sport trim. Its price starts from €26,590, making it the most expensive Aygo in history.
Visually, it differs from the rest of the lineup thanks to a unique honeycomb grille, additional air intakes in the bumper, GR emblems, 18-inch alloy wheels, and an exclusive two-tone Mustard paint with a black hood, roof, and trunk.
GR Sport Technical Features
The GR Sport retains the standard hybrid setup but receives a retuned suspension and steering for improved handling. The equipment is richer: fully LED headlights, a larger 10.5-inch multimedia display with cloud navigation, seat heaters, parking sensors, and dual-zone air conditioning.
Comparison with Other Toyota Models
For those who consider the Aygo X too small for such a price, Greek prices for the slightly larger supermini Yaris start from €21,620 and reach €30,260 for the GR Sport Bitone.
If you want to explore the winding roads of the Mediterranean country in a rally-bred hatchback and are willing to spend such an amount, the GR Yaris can be yours for a full €69,670.
Toyota Sales in Europe
Toyota also announced its European sales figures for January-September 2025: a record 865,401 units, plus an additional 65,051 units for Lexus. Both numbers show a 2% growth compared to the same period last year.
The penultimate version of the Aygo X sold 76,057 units, ranking fourth among Toyota’s best-selling models after the Yaris Cross (151,494), Yaris (129,085 sales), and C-HR (109,143 sales), but ahead of the Corolla (72,289 sales) and RAV4 (68,799 sales). The question remains whether the updated Aygo X can maintain such figures.
Development Prospects
Given that Aygo prices have more than doubled since the debut of the first generation in 2005, Toyota is working on a more affordable solution for European customers.
This refers to the fully electric FT-Me concept, which could quickly reach series production with the support of UK government funding. However, it will be classified as a light quadricycle, becoming Toyota’s answer to the Citroen Ami.
The price increase for compact cars like the Aygo X reflects a pan-European trend of cars becoming more expensive due to the introduction of more complex technologies and environmental requirements. The transition to hybrid systems, despite their efficiency benefits, significantly impacts the final cost, especially for budget models. This forces manufacturers to seek new approaches to creating affordable transport, which explains the emergence of projects like the electric FT-Me, which will occupy a different market niche.