by Ford Introduces New Bronco Concepts in Collaboration with alice + olivia
Ford has presented two special versions of the Bronco – the Storm Floral and the Denim Chevron. These models were developed in collaboration with the fashion brand alice + olivia to attract the attention of a female audience. Both concepts are based on the Sasquatch version and have received a number of stylish updates.
The Storm Floral Edition received a floral print on the body, turning the vehicle into a “handmade garden.” The interior features a light wood-like instrument panel and gold accents on the door handles and emblems. The seats are made in two colors – white leather combined with brown inserts.
Denim Theme and Gold Details
The Denim Chevron Edition is inspired by denim fabric. The interior of this version features seats made of marine-grade vinyl in blue, combined with camel leather and gold elements. Bright stickers are applied to the spare tire cover.
These concepts are an opportunity to show women that they can conquer any off-road terrain, as well as enjoy the Bronco on the beach with the doors and roof removed
The collaboration between Ford and alice + olivia also includes a line of clothing with Bronco logos. The collection contains T-shirts, hoodies, and other items with a premium price tag.
The presentation of these concepts takes place against the backdrop of the fact that about 70% of Bronco buyers are men. The new collaboration aims to make the model more attractive to women without losing its “rugged” essence. It will be interesting to see if such design solutions resonate with the target audience, as off-road vehicles are traditionally associated with utility, not fashion trends.
