by Ferrari will raise prices on the Purosangue, 12Cilindri, and F80 models by up to 10% in the US. Prices for the Roma, 296, and SF90 will remain unchanged despite a 25% tariff. The company confirmed its financial targets for 2025 to investors, leading to a rise in its shares. After President Donald Trump imposed tariffs, Ferrari responded quite quickly. The Italian brand announced a price increase on certain models by up to 10%, although it will fully absorb the tariff for others.
Since all Ferrari cars are manufactured at the factory in Maranello, Italy, they automatically fall under the 25% tariff when shipped to the US. However, Ferrari decided to protect some of its models, including the Roma, 296, and SF90 lines, from any price increases. In these cases, the additional costs will not be passed on to buyers. For the rest of the Ferrari lineup — Purosangue, 12Cilindri, and F80 — prices will increase by 10%. The company will absorb the rest of the costs.
Understandably, the flagship model will take the hardest hit, considering its base price already surprises at $3.5 million (plus an additional $350,000 for those keeping track). Ferrari explained that these price changes will only apply to cars that will be imported into the US starting April 2, 2025. So, if you plan to purchase a Ferrari before then, you won’t experience the markup caused by the tariffs yet. Today, Ferrari confirmed its financial targets for 2025, but the company also warned investors of a “potential risk of a 50 basis point decrease in profit margins”. However, despite this warning, Ferrari shares jumped 4.6% at the time of writing this text.
Analysts from the private asset management firm Bernstein, including Stephen Wrightman, believe that Ferrari’s US clients will not be deterred by the price increases:
Analysts from the private asset management division, including Stephen Wrightman, believe that the price increase will not dissuade many Ferrari owners, who already have more than one Ferrari, any higher new prices will be slightly offset by the other Ferraris in their garage increasing in value as well. However, in an interview earlier this month, Ferrari CEO Benedetto Vigna said that they should be cautious regarding how much of the increased costs are passed on to their clients:
“When we look at our customers, we consider these people who buy Ferraris, they need to be respected. For us, what’s most important is the client. So we need to see that.”
