Dodge returns to its roots: new models and SRT versions for all
During Stellantis Investor Day, Dodge announced a return to its classic formula that once made them “America’s most powerful brand.” This includes launching new models, expanding the lineup of internal combustion engine vehicles, and equipping all future models with high-performance SRT versions.
New GLH crossover: the entry ticket to the world of power
The main news was the announcement of a “genuine, entry-level performance vehicle.” Tim Kuniskis described it as “the entry door to the brotherhood of muscle.”
This is the next generation of the Hornet, but the way we should have done it from the very beginning.
Although details remain limited, it has been revealed that the crossover will be called GLH. Stellantis hinted that it will be a midsize crossover, possibly based on the STLA One platform shared with the future Chrysler Airflow. Dodge also confirmed plans for an SRT version of this model.
The mysterious Copperhead SRT muscle car
In addition to the crossover, Dodge is working on an extreme muscle car. This mysterious model likely will not be part of the Charger lineup. A teaser shows a massive rear wing reminiscent of the classic Charger Daytona and Plymouth Superbird. Rumors suggest the car will be called Copperhead SRT — a name last used on a 1997 concept.
According to Car & Driver, the model may be based on the Charger and feature a V8 engine.
Expansion of the Charger lineup and Durango updates
The Charger lineup already includes two-door and four-door models with electric and twin-turbo engines. New versions are on the horizon, including at least one SRT variant. Based on the Ram 1500 TRX SRT and Rumble Bee SRT, the model is expected to feature a supercharged 6.2-liter V8 producing around 777 hp (579 kW) and 680 lb-ft (921 Nm) of torque.
Additionally, Tim Kuniskis confirmed plans for an “updated” Durango. This means the three-row crossover, which has been in production for 16 years, will receive another facelift. While this may seem unexpected, previous Challenger and Charger models have proven that age is not an obstacle to successful sales.
Restrained forecasts for the future
Despite new and updated models, Dodge forecasts sales to increase only to approximately 135,000 units per year by 2030. This looks quite conservative, but as the company notes, it is better to underestimate than to overestimate one’s capabilities.
Such a cautious approach to forecasts may indicate that the company is focusing on quality and profitability rather than chasing volume. The return to its roots with an emphasis on powerful engines and SRT versions likely aims to strengthen the loyalty of existing brand fans and attract new ones who appreciate genuine American muscle cars. At the same time, the launch of the GLH crossover signals an attempt to adapt to modern market trends without losing its DNA. Whether Dodge can blend nostalgia with innovation remains to be seen, but the first steps look promising.