by Japan Seeks Ways to Reduce Tariffs Through Toyota
Japanese officials are trying to find ways to convince the US President to reduce tariffs on imported cars. One possible option is the sale of American cars through Toyota’s dealer network in Japan. According to estimates, current tariffs could cost Japanese automakers up to $19 billion in the current fiscal year.
Toyota’s Technical Director Hiroki Nakajima proposed the idea of using the company’s dealer network to sell American brand cars. He noted that US automakers have only 163 dealerships in Japan, while Toyota has over 4000.
“When American manufacturers bring cars to Japan, using Toyota’s network for their sales is one of the options,” said Nakajima.
Impact of Tariffs on the Auto Market
Japanese automakers are facing serious challenges due to high tariffs: 24% on all goods and 25% on imported cars, steel, and aluminum. Every year, Japan exports about 1.5 million cars to the USA.
Although American cars are usually too large for Japan’s narrow streets, and local residents prefer compact and economical models, the Japanese government is considering various options to reduce tariff pressure. One such solution could be cooperation with American manufacturers through their own dealer networks.
This situation demonstrates how trade restrictions can force countries to seek non-standard solutions. At the same time, it highlights the importance of global brands adapting to local market conditions and consumer preferences.
