by Simplified Electric Slate Pickup on Jay Leno’s Show
Amid numerous flashy presentations of new electric vehicles, one company is betting on simplicity and affordability. Slate Auto, despite skepticism from some experts, has already received tens of thousands of pre-orders for its basic electric pickup, indicating demand for more practical and budget-friendly solutions.
Production and Brand Philosophy
Vehicle production is set to begin by the end of this year at a plant in Warsaw, Indiana. But a prototype has already been presented on Jay Leno’s Garage, where chief designer Tisha Johnson and commercial director Jeremy Snyder discussed the key features.
Our philosophy is to create an affordable car that is so needed now, when the average price of a new car in the US is approaching $50,000
During the interview, it was noted that the Slate’s price will start at around $25,000, although the final cost has not yet been fixed. Initially, it was planned that the model would cost less than $20,000 thanks to a federal tax credit, but after its cancellation, prices increased.
Customization and Repair Capabilities
One of Slate’s main advantages is the possibility of easy customization. Many exterior panels have open fastenings, allowing owners to remove and change them themselves. For those who prefer an SUV-type body, a conversion kit is offered, which can be installed independently or through a service partner.
The company also emphasizes the owner’s right to repair. Owners will not be required to visit authorized service centers for warranty or post-warranty maintenance. They can repair their car themselves or turn to any mechanic of their choice.
Slate Auto’s approach could become an important step in the democratization of electric vehicles, focusing not on excessive technology, but on practicality, affordability, and freedom of choice for the owner. The success of this model could force major manufacturers to reconsider their strategies regarding service and pricing, especially in the market for affordable commercial and utility vehicles. The growth in pre-orders suggests that many consumers are tired of the complexity and high cost of modern cars and are looking for an alternative that returns control over their vehicle to them.
