by Ford Sales: Electric Vehicles Lose Popularity, While Hybrids Grow
Despite Ford’s overall sales growth in the US of 6.6% for the first half of the year, the company’s electric models are showing a serious decline. The Mustang Mach-E lost 19.5% of sales in the second quarter, while the F-150 Lightning and E-Transit showed even worse results – a decrease of 26.1% and 87.7% respectively.
At the same time, Ford’s hybrid cars are rapidly gaining popularity. Their sales grew by 23.5% in the second quarter and by 27.4% since the beginning of the year. The Lincoln brand is also showing positive dynamics thanks to a strong SUV lineup, including the Navigator, whose sales grew by 114.9%.
Detailed Sales Statistics
Overall, Ford sold 1,113,386 cars in the US in the first half of the year, which is 6.6% more than last year. The second quarter was particularly successful with a growth of 14.2%. However, electric models accounted for only 16,438 units in Q2, which is 31.4% less than in 2024.
Traditional engines and hybrids remain the main growth driver for Ford. The Bronco (+51.3% in Q2) and Maverick (+26.3%) models stand out. At the same time, the classic Mustang, despite a slight increase in the second quarter, lost 14.2% of sales over the half-year.
Interestingly, despite the general decline in interest in electric vehicles, Ford continues to hold leading positions in the market thanks to its traditional models. The company demonstrates flexibility by focusing on hybrids, which are becoming increasingly popular among buyers. This may indicate a temporary shift in market priorities, where consumers prefer more familiar technologies during a period of economic uncertainty.
