Ford, which, like many other automakers, has focused on selling crossovers, SUVs, and trucks in recent years, leaving traditional passenger cars on the back burner, has now announced plans for new models. However, these new offerings will be intended exclusively for the European market and will not appear in the United States.
New Plans for Europe
Over the past five years, Ford has discontinued production for Europe of such iconic models as the Mondeo, Fiesta, and Focus, continuing a trend started in the US, where the Mustang is now the brand’s only traditional passenger car. However, during the fourth-quarter 2025 earnings conference call, Ford CEO Jim Farley announced the existence of exciting plans for passenger cars for the European market.
We also have plans, exciting plans for Europe for our passenger cars, but we will act very cautiously in specific segments, using our strengths to ensure not only creating a profitable passenger car business but also supporting the profitability of our dealers so they can invest even more in developing the Pro direction
Collaboration with Renault
Although Farley did not provide specific details, it is known that Ford is collaborating with the French concern Renault on creating at least two electric vehicles based on the Ampr EV platform, which is already used in the Renault 4 and Renault 5 models. One of these models is expected to be a fully electric successor to the Ford Fiesta, while the second could be an electric crossover that will eventually replace the Puma Gen-E.
According to Ford Authority, Ford’s head in Germany, Christoph Herr, informed dealers last year that Ford “will invest in several cars, some of them jointly with partners and with different types of powertrains, including hybrids and fully electric vehicles.” He added that these new models will start arriving from 2027.
The implementation of these plans will be facilitated by the recent appointment of Christian Weingärtner to the position of General Manager for Passenger Cars, who previously held the position of Vice President of Business Transformation at Ford.
Plans for the American Market
Although it is unlikely that the new models developed for Europe will be sold in the US, this does not mean that America will not receive a new passenger car from Ford at all. Earlier this year, Jim Farley expressed interest in launching a new sedan but emphasized that it would only happen if Ford could manufacture it profitably.
These announcements indicate a shift in the company’s strategy, which could mean a return to segments that were once its foundation. Growing competition in the affordable electric vehicle market and changes in consumer preferences may force even major players to reconsider their lineups. The success of such initiatives, especially in partnership with other manufacturers, could set a trend for the entire industry, demonstrating that diversity in body types remains important even in the era of electrification and SUV dominance.