Price Reduction for the Ford Electric Pickup
Ford is reducing prices for the F-150 Lightning model by up to $4,000 to support demand for electric pickups. This step is a response to the cancellation of the federal tax credit, which previously amounted to $7,500. Although the discount does not fully compensate for the loss of the credit, it may help attract more buyers.
Base Trim Update
The base STX version is now equipped with a 123 kWh battery instead of the previous 98 kWh. This increases the driving range by approximately 50 miles. The price of this model remains at $63,345 excluding additional delivery costs.
Changes in Trims and Savings Options
For those who cannot afford a purchase, Ford offers leasing with a $9,000 discount on 2025 models. Additional bonuses are also available, such as a credit for charging stations and special offers in certain states.
As reported by Cars Direct, the price reduction for the Flash trim may be particularly attractive to potential customers.
Sales and Future Prospects
In the last quarter, Ford sold 10,005 units of the F-150 Lightning, which is 39.7% more than last year. However, the cancellation of the tax credit may affect sales results in the fourth quarter. The coming months will show whether the discounts will be enough to sustain demand.
These changes are occurring against the backdrop of increasing competition in the electric vehicle market. Many manufacturers are facing similar challenges related to changes in government support. In Ford’s case, the price reduction strategy may help maintain market share, but long-term success will depend on the further development of infrastructure and consumer preferences. The increased driving range and flexible purchase terms make the electric pickup more accessible, which could contribute to its popularity among a wider range of buyers.