Ford Changes Bronco Prices for 2025
Ford has made significant changes to the pricing policy for the Bronco model range for 2025. The most noticeable was the price reduction for the powerful Bronco Raptor by more than $10,000. This SUV now costs $79,995, whereas its previous starting price was $90,035.
Additionally, the company is bringing back the base Bronco trim, which was absent in 2024. It will go on sale later this year with a turbocharged four-cylinder engine, a seven-speed manual transmission, and 16-inch wheels. The starting price of the base version will be $38,995.
Price Increases for Other Trims
However, not all changes lead to a price reduction. Most other Bronco trims received a slight price increase:
Ford is also discontinuing production of some versions, including the Black Diamond and Heritage Limited Edition. Instead, the company introduced a new Stroppe Edition trim, which will replace the Wildtrak.
It is worth noting that some popular versions, such as the Heritage Edition and Outer Banks, have retained their previous prices. All updates are already reflected in the Ford online configurator, where buyers can familiarize themselves with the current information.
These changes are happening against the backdrop of general instability in the automotive market, where manufacturers are constantly adapting to fluctuations in demand and production costs. The price reduction for the Raptor may indicate Ford’s attempt to make this model more accessible to a wider range of buyers, especially in the face of growing competition in the SUV market.