by The Beginning of a New Era for Genesis
The Genesis brand has taken a significant step into the world of high-performance cars by introducing its first production model, the GV60 Magma. This electric crossover will have a power output of up to 650 horsepower and marks the beginning of a ten-year development program for the ‘Luxury High Performance’ direction.
Strategic Approach to Performance
Many automakers claim high performance figures, but not all prove it in practice. Genesis demonstrates serious intentions to change this situation. After announcing the high-performance Magma version last year, the company is now turning these ambitions into reality.
The presentation of the production version of the GV60 Magma took place at the Paul Ricard circuit in France, underscoring the brand’s commitment to genuine performance over conventional auto shows.
We are not just building high-performance cars; we are redefining what a luxury brand with high-performance qualities can be
New Brand Identity
Genesis states that its new identity rethinks performance through the lens of balance, precision, and sophistication, not just technical specifications. This concept develops the signature ‘Athletic Elegance’ style but elevates it to a motorsport level.
We are injecting adrenaline into the Genesis DNA while preserving its elegance
Technical Specifications
The GV60 Magma is the first production car of the new performance lineup. It is 20 mm lower than the standard model, features widened fenders, 21-inch forged wheels, glossy aerodynamic elements, and other Magma design features.
A shared platform and core components with Hyundai Ioniq N models provide two engines with 609 hp in standard mode and 650 hp in Boost mode. This makes it more powerful than the Ioniq 5 N, Ioniq 6 N, and GV60 Performance.
With the launch control system, the car accelerates from 0 to 200 km/h in 10.9 seconds, which is faster than a Lamborghini Murcielago. Acceleration from 0 to 60 mph takes 3.4 seconds, and the top speed is 264 km/h.
Impressive Technological Features
Despite impressive performance figures, the car has a significant weight – 2,240 kg, reminding of the complex balance between performance and mass.
Genesis has expanded performance capabilities through recalibrated suspension geometry, stiffer bushings, improved brakes, and an electronic differential. Despite wider tires, the cabin noise level remains on par with a regular GV60.
Innovative Digital Solutions
The company did not limit itself to hardware changes, borrowing experience from other models within the group.
The car received an enhanced Virtual Gear Shift system that simulates real gear shifting with corresponding sound effects, similar to the Hyundai Ioniq 5 N.
The ‘Magma Mode’ switches the display to a three-dial layout showing battery temperature, motor temperatures, and g-forces. The system also includes a drift mode and a special battery cooling system for track use.
Future Plans
The GV60 Magma will initially appear on the Korean market, with sales in Europe and North America starting in 2026. This model opens a new chapter in the brand’s history and demonstrates potential impact on competitors in the high-performance electric vehicle segment.
The emergence of the GV60 Magma could significantly influence the premium electric vehicle market, as it combines technological innovation, high dynamic performance, and the brand’s traditional sophistication. This may force manufacturers like BMW and Mercedes-AMG to reconsider their development strategies for electric models, especially given the stated performance figures at a potentially lower price.
