Genesis offers a new G90 for $1006, but you can’t drive it

Genesis has introduced a new collection of merchandise for brand enthusiasts

The Genesis company has launched a new lifestyle merchandise collection in the USA, which includes exclusive miniature car models. The most attention is drawn to the large-scale 1:18 Genesis G90 model, handmade with high attention to detail. Production is limited to 500 units, each accompanied by a certificate of authenticity.

The collection also offers other items, such as clothing, accessories, and car models in a smaller scale. However, it is the premium G90 model that stands out among other items. It is finished in Verbier White and created using data from the real car.

Each model comes with a metal stand and an acrylic cover for protection.

The collection is currently available in select stores in California and New York, but the company plans to expand its presence to other states. A launch in Canada is also expected.

Despite the collection including standard items for automakers, such as t-shirts and hats, the unique car models could become true collector’s items. The level of detailing and the limited number of available models are particularly impressive, making them attractive to brand enthusiasts.

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