Temporary Halt in Production of Electrified GV70
Following the recent news of the discontinuation of the Electrified G80 in the US, Genesis has also temporarily halted production of the fully electric GV70. The company claims this is only a temporary pause, but this decision raises questions about the future of this model. Currently, the situation does not reflect the brand’s electric strategy in the best light.
Origin of the News and Reaction
Information about the production halt emerged this week via Business Korea, which reported that the Hyundai Motor plant in Alabama had stopped producing the Electrified GV70 back in June. The publication also suggested that this is not just a pause but a permanent discontinuation of the electric SUV from the assembly line.
Challenges of Local Production
Genesis has been producing the Electrified GV70 in Alabama since February 2023, and it remains the only electric vehicle they assemble in the US. However, sales have proven unsatisfactory: from January to July of this year, only 1,367 units were manufactured, which is 18.3% less than the same period last year. March was particularly weak, with only 93 vehicles completed.
The manufacturer confirmed that production of the Electrified GV70 has indeed been halted in Alabama but insists that this is only a temporary measure and that production will resume soon.
Official Company Statement
“Genesis has temporarily suspended assembly of the Electrified GV70 at the Hyundai Motor Manufacturing Alabama (HMMA) plant as we optimize our production plans,” a Genesis spokesperson reported. “Production of the Electrified GV70 is planned to resume for the US market, with details to be announced later. The Electrified GV70 remains available at US dealers for now without interruption. Alongside the GV60, Genesis will continue to offer an electric vehicle lineup that meets the needs of US consumers.”
Although Genesis claims the electric SUV is not going anywhere, it is clear that the company is facing pressure to attract more buyers. At the end of November, the model was updated for the 2026 model year, with its battery increased to 84 kWh. This update suggests that Genesis is not ready to give up on the electric SUV, even if sales have not yet met expectations.
This situation may indicate broader trends in the electric vehicle market, where some manufacturers are facing difficulties in attracting customers to the premium segment. Improvements in technical specifications, such as increased range, could be a key factor in boosting competitiveness, but it is also important to consider competition from other brands and the overall dynamics of demand for eco-friendly vehicles.