by New license plates in Oklahoma sparked controversy
Some might think that license plate design is not the most important thing. However, the story in Oklahoma turned out to be more complicated. When the state was developing a new standard design, a public opinion survey was conducted. But in the end, the authorities made a choice that significantly differed from the preferences of the residents.
On September 1, 2024, Oklahoma began issuing new license plates. The government called them “iconic,” but obtaining this version required an additional $4 during annual registration or $9 for expedited processing. However, data shows that most residents do not approve of this design.
How was the decision made?
Initially, an option called “The Guardian,” inspired by the statue installed on the Oklahoma Capitol building, was chosen. It featured an image of this statue and other state symbols. However, a few months later, Governor Stitt unexpectedly decided to change the design.
During a focus group, only two out of dozens of participants supported the red plate with a white star, while nearly half voted for “The Guardian.” Despite this, the government still launched the controversial option. On social media, it was compared to Soviet symbolism and called “the ugliest license plate.”
“There is no law requiring adherence to focus group results when choosing a license plate design. If you don’t like this option, there are always over 100 others,” stated the governor’s office.
Fortunately, some elements from the more popular design still made it into the final version. The plates feature a bison, the Skydance Bridge, and other state symbols. One could say it could have been even worse.
This story shows how public opinion often plays a secondary role in decision-making by the authorities. Even when residents clearly express their preferences, the final choice may depend on the personal tastes of the leadership. However, if viewed from another angle, alternative license plate options allow everyone to find something to their liking.
