by Hertz Launches Fully Online Used Car Sales
The Hertz company, known for car rentals, now offers fully online sales of used vehicles. This step became part of the business expansion strategy after a successful partnership with Amazon. The new platform allows customers to purchase cars entirely digitally, making the process faster and more convenient.
Key Advantages of the Online Platform
Convenience for Buyers
The new system is designed to maximize the simplicity of the car buying process. On the HertzCarSales website, customers can view thousands of well-maintained used cars, get pre-approved for credit, calculate personalized payments, receive trade-in offers, review protection plans, and complete the purchase entirely online.
Guarantees and Additional Services
To ensure customer trust, Hertz confirms that certified cars undergo a thorough 115-point inspection. Each vehicle comes with a limited powertrain warranty for 12 months or 12,000 miles, which is in addition to the remaining factory warranty coverage. Furthermore, buyers receive detailed reports on the car’s history and condition, 24/7 roadside assistance, and a 7-day or 250-mile buyback guarantee.
Range and Prices
Currently, Hertz offers 87,916 cars for sale, including models priced under $10,000. At the other end of the spectrum, premium cars are available, such as the 2024 Mercedes G 550 for approximately $142,000, as well as the Polestar 1 for $75,000.
Company Management Comment
Our new e-commerce platform is an important step in modernizing customer service, providing a seamless path from browsing to car ownership.
This step provides greater transparency of our range, simplifies the purchasing process, and expands access to quality Hertz cars.
Advertising Campaign Featuring Tom Brady
To promote the launch of online sales, Hertz has enlisted famous athlete Tom Brady for a new advertising campaign. The commercials will begin airing next month, where not only the star quarterback will play a leading role, but also creative elements such as ‘tubular men’.
This transition to online sales reflects a general trend in the automotive industry, where demand for digital solutions is growing. Hertz, with its large fleet and experience in working with customers, could become a key player in the used car market, combining the convenience of online shopping with the reliability of traditional guarantees. This approach not only expands the audience but also raises quality standards in the sector.
