by Brabus has long been associated with luxury automotive tuning, transforming Mercedes, AMG, and Smart models into powerful machines, as well as offering custom boats, motorcycles, and more. However, that’s not enough for the German brand – now it is entering the luxury real estate market by creating its own island in the UAE.
Located in the Al Seef area of Abu Dhabi, this island offers more than just beaches and sun. It is situated close to the city center and the international airport, and Dubai is just an hour away. The island’s area is 100,000 sq. m (1.08 million sq. ft), which is slightly larger than the famous Alcatraz in California.
A Luxury Island for the Wealthiest
Upon completion, Brabus Island will feature 450 homes: 350 apartments in four high-rises and 100 individual villas. Apartments are offered with two, three, or four bedrooms, ranging in size from 107 to 456 sq. m. The villas are even more luxurious – with private pools and beach access.
Each property can be personalized by choosing one of the design styles inspired by Brabus interiors. Options include black and bold, white and elegant, and gray and cozy, matching the brand’s signature aesthetic.
A Full-Fledged “Brabus” Lifestyle
According to company representatives, the island is created for those who want not just to drive Brabus cars but to fully live in the corresponding style. The project is being implemented in collaboration with Cosmo, a subsidiary of the developer Reportage Properties.
Construction will begin in the summer, and the first units will be delivered in early 2028. Prices start from €700K ($790.4K) for an apartment, while a waterfront villa will cost €6.5M ($7.34M).
One can assume that the property owners on the island will also own at least one Brabus vehicle. Fortunately, special infrastructure is provided here, including a marina for the brand’s boats.
Constantin Buschmann, CEO of Brabus, stated: “Brabus Island is an important milestone in our company’s history. For almost 50 years, we have been creating products that move people – emotionally and physically. But now, for the first time, we are designing not just a means of transport, but an entire lifestyle. Abu Dhabi is the perfect place for such a project.”
