by Honda Launches Its Own Insurance Agency in the USA
Honda’s American division is expanding the range of services for its car owners. The company has launched Honda Insurance Solutions (HIS) – an insurance agency that will operate in all 50 states. This is not an insurance company but a brokerage service that will help clients find optimal insurance solutions not only for cars but also for other property.
One of the key advantages of the new service is the option to use exclusively genuine Honda and Acura parts for repairs. The company claims this will help preserve the car’s value, although for most Honda models, this factor is unlikely to be decisive.
Insurance with a Branded Approach
HIS offers customers a familiar brand in an area where many are wary of insurance companies. In the future, the service is planned to be integrated into Honda’s digital car sales platforms, making the insurance process even more convenient.
“We are confident that our offer will be competitive in the market,” the company’s statement says.
The question of cost remains key for the mass consumer. It is still unclear whether the branded insurance will be cheaper than similar offers on the market. For true brand enthusiasts, the possibility of using genuine parts may be a significant argument in favor of HIS, but for most drivers, pricing and service quality will remain the deciding factors.
