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Honda Plans to Charge $250 for a Feature That Is Paid in Japan but Free in the US

Honda has introduced a new accessory for remote engine start in Japan, which can be installed on existing vehicles. This system is compatible with a wide range of models, including the new Honda Prelude, as well as the Civic, ZR-V, Vezel, and many others. Interestingly, for most buyers in the US, this feature has long been standard and free of charge.

Availability and Compatibility

The new Honda remote engine starter device is available for a significant portion of the Japanese model lineup. However, there is an important condition: the vehicle must be fairly new. For most models, they need to have rolled off the assembly line relatively recently. There are exceptions; for example, for the Vezel crossover (the Japanese version of the HR-V), the accessory is available for all vehicles produced from April 2021 onward.

Device Features

The new key fob is separate from the main key, although it has a similar shape. It features special buttons for starting and stopping the engine, a built-in LED, and an audible signal that confirms a successful start or warns of a low battery.

In addition to starting the engine, the system also activates climate control, mirror heating, and windshield defrosting — depending on the vehicle’s trim level. The user can choose the warm-up duration: 10, 20, or 30 minutes, which can be especially convenient during cold Japanese winters.

Cost and Alternatives

The official accessory from Honda Access in Japan costs 33,000 yen (approximately $210). Additionally, a mounting bracket must be purchased for 3,300 yen (about $21), bringing the total to over $250.

For those who do not want to carry an extra key fob, Honda offers an alternative — starting the engine from a smartphone via the Honda Remote Control app. However, this option requires a paid monthly subscription.

Situation in Other Markets

In the US, the hardware for remote start is already included as standard equipment in almost every Honda model, such as the Civic, HR-V, CR-V, Accord, and Odyssey. To start the engine, it is sufficient to simply hold the button with the circular arrow on the standard key fob — without any additional purchases, installations, or monthly fees.

It is interesting that technologies considered basic and provided free of charge in some regions can be paid accessories or even subscription services in others. This highlights the importance of understanding local market conditions and consumer expectations. The development of “subscription” models for basic car functions could also become a global trend, changing traditional notions of vehicle ownership and operation.

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