by Hyundai’s Development Plan for North America
During the annual shareholder meeting, Hyundai CEO Jose Munoz presented an accelerated development strategy for the company in the North American market. A key element of this plan is the launch of 36 new or significantly updated vehicles in Canada, Mexico, and the United States between 2026 and 2030.
The company’s plans include not only passenger cars, SUVs, and pickups but also commercial vehicles. The model lineup will include both base versions and extended trim levels, among which will be new XRT variants and high-performance N series models.
Diversity of Powertrains
Despite active investments in electric vehicles, Hyundai does not intend to limit itself to them alone. The manufacturer promises a “wide mix” of engine types, which will include gasoline, hybrid, fully electric, and electric vehicles with a range-extender generator. This approach is explained by the desire to meet the needs of a market where the transition to electric power is happening more slowly than expected.
By expanding our product portfolio and offering a wider choice of powertrains in North America, we are giving customers more options, while continuing to strengthen our long-term investments in American manufacturing, jobs, and the broader automotive ecosystem.
Localization of Production
In addition to product initiatives, the company aims to significantly increase the level of localization. Hyundai plans that by 2030, over 80% of vehicles sold in the United States will be assembled directly in the country. The manufacturer also seeks to increase the share of American components in its vehicles from approximately 60% to 80% by the end of the decade.
Expected Model Lineup News
Although official details on specific models are still scarce, spy photos have already captured a number of upcoming novelties. Among them are fully updated Tucson and Elantra models. The company is also working on a facelift for the Santa Fe, and a larger pickup will likely replace the Santa Cruz.
Separately, it is worth noting the joint initiative with General Motors. The two automotive giants have joined forces to develop five new vehicles, one of which will be an electric commercial van for the North American market.
This large-scale strategy demonstrates Hyundai’s deep understanding of the dynamics of the complex North American market. Instead of betting on a single technology, the company chooses flexibility, offering customers the widest possible choice—from traditional engines to innovative electric vehicles. The emphasis on localization is also important, as it not only reduces logistics costs but also improves the brand’s image in the region by creating new jobs. The success of this plan could significantly change the balance of power among automakers in North America, making Hyundai an even more serious player in all segments.
