Hyundai’s Digital Interiors Come Alive with Pokémon
Modern cars are increasingly equipped with large digital instrument clusters, opening up a wide space for creativity. Hyundai decided to use this screen space for a nostalgic journey, introducing new themes for multimedia systems in Korea, inspired by the Pokémon universe.
Thanks to an official collaboration with Pokémon Korea, the interiors of Hyundai models in Korea can now transform into a real Pokédex. Owners are offered a choice of two design themes: “Pokémon Pikachu Quick Attack” and “Pokémon Ditto World,” each of which drastically changes the standard interface, making it much more playful and less corporate.
This is not just a wallpaper change. The themes completely redesign the interface of the 12.3-inch digital instrument cluster and the 12.3-inch touchscreen of the multimedia system.
Choice Between Pikachu and Ditto
The theme dedicated to Pikachu makes the iconic yellow rodent the central element, scattering playful accents across all displays. The interface is complemented by animated transitions with sparks, as well as special greeting and farewell video clips that appear when entering or turning off the car.
The Ditto theme is executed in a calmer tone. The purple shapeshifting Pokémon brings its own animation style and a soft color palette to the interface. Since Ditto can transform into anything, it appears on screens alongside Pikachu, Charmander, Squirtle, Bulbasaur, Snorlax, Meowth, Psyduck, and other familiar faces.
Terms and Availability
To use any of the themes, the latest version of Hyundai’s ccNC (connected car Navigation Cockpit) infotainment system is required. Currently, this limits compatibility to models such as the Staria, Sonata, Palisade, Nexo, Ioniq 6, and Ioniq 9, but the list is expected to expand later.
For now, both Pokémon themes are exclusive to South Korea and available through the official BlueLink Store or app. Purchasing a theme links it to the account permanently, and the owner can turn it on or off in the car’s settings whenever they desire a more playful design.
Lifetime access costs 29,900 won, which at the current exchange rate is approximately 21 US dollars. Not such a huge amount for a dose of nostalgia and positivity.
There is no official information yet regarding the release of the themes in North American or European markets. However, if licensing issues are resolved, a wider launch is quite possible. For now, Western fans can only admire “Pikachu’s Quick Attack” from a distance.
Similar collaborations between automotive brands and major entertainment franchises are becoming an increasingly noticeable trend. They not only add personalization to the car but also create an additional emotional connection between the driver and their vehicle, turning daily commutes into a more exciting experience. This also shows how the automotive industry is beginning to perceive the cabin as another digital space for self-expression, similar to a smartphone or computer.