Key Hyundai Sales Indicators
Hyundai’s Record Sales in the US
Hyundai’s sales reached record highs in the US last month, partly due to significant growth in demand for its electric vehicles and several SUV and sedan models. And, despite the cancellation of the federal electric vehicle tax credit at the end of September, the Korean automaker is confident it can maintain this momentum until the end of the year and into 2026.
In September, Hyundai sold a total of 71,003 cars in the US market, which is 14 percent more than the 62,491 sold in the same month last year. Furthermore, Hyundai’s sales in the third quarter increased by 11 percent to 678,349 units compared to the 610,494 sold in the first three quarters of 2024.
Electric Vehicles Lead the Way
Several models contributed to the rapid demand growth last month. The fully electric Ioniq 5 stood out, with sales growth of 152 percent from 3,336 to 8,408 units. While many automakers noted a final jump in electric vehicle sales before the federal tax credit expired, Hyundai quickly took measures to mitigate the consequences.
The company is now offering a cash incentive of $7,500 on 2025 models, along with price reductions of up to $9,800 on the 2026 Ioniq 5.
Since the beginning of the year, Ioniq 5 sales have increased by 36 percent, from 30,318 to 41,091 units.
Dynamics of Hyundai Sales in the US
Ioniq 6 sales grew by 36 percent, although it remains insignificant in Hyundai’s total sales, with only 814 sold in September and 9,132 sold this year. The large three-row Ioniq 9 was sold in a quantity of 4,177 units.
Demand for the small Venue also sharply increased by 77 percent last month, and 2,836 found new owners across the country. Hyundai reported a 28 percent increase in Santa Fe sales to 10,114 units. In September, Elantra sales increased by 23 percent.
In this very successful year for Hyundai, there are some exceptions. For example, Sonata sales since the beginning of the year have decreased by 5 percent to 45,914, Santa Cruz fell by 18 percent to 20,633, and Kona by 11 percent to 57,278.
The overall picture of Hyundai’s sales demonstrates that the company’s strategy, focused on electric vehicles and popular crossovers, is yielding positive results, despite individual problematic models. Further success may depend on how effectively it manages to stabilize sales of cars such as the Santa Cruz, which may require updated marketing campaigns or technical improvements to enhance competitiveness.