Mazda is exploring the possibility of expanding its cooperation with the Chinese company Changan. The discussion revolves around a potential addition to its model lineup through the rebranding of the Deepal E07 electric transformer pickup. This could be a step for Mazda into the world of powerful new types of electric vehicles.
Existing Ties and the Logic of the Move
Mazda and Changan already have a joint venture in China. Thanks to this alliance, the Mazda 6e electric sedan (also known as the EZ-6) has entered the market, and the CX-6e (EZ-60) crossover is being prepared for launch, both based on the Deepal platform. Thus, the idea of adapting the E07 pickup looks like a logical continuation of the partnership.
According to Hiroshi Ozawa, General Manager of the Changan Mazda Technical Development Center, the Deepal E07 is a very interesting car that could appeal to, for example, buyers in Australia. He personally rates this model highly. Although the project is not a priority at the moment, the possibility of its implementation is not ruled out.
What is the Deepal E07?
The Deepal E07, already on sale in Australia and Southeast Asian countries, is positioned as a ‘transformer’. This is not an ordinary pickup: with the help of an opening mechanism, the vehicle can transform from an SUV into a cargo vehicle with an open body.
The model’s technical specifications are impressive. It is offered in a rear-wheel-drive version with a single motor or an all-wheel-drive version with two motors. Both configurations have received a 90 kWh battery, providing a range of up to 550 km. The most powerful all-wheel-drive version with two motors develops about 600 hp (440 kW) and accelerates from 0 to 100 km/h in 3.9 seconds.
Market Context and Potential Benefits
The market for electric and hybrid pickups is gaining momentum, especially in regions like Australia. Buyers are looking for functional, yet powerful and dynamic vehicles. The success of models like the Ford Ranger PHEV or BYD Shark 6 confirms this trend.
For Mazda, entering this segment could be strategically important. The brand is known for its engineering solutions, such as Skyactiv technology, but it does not have its own pickup — the BT-50 model is based on the Isuzu D-Max. Rebranding a powerful electric pickup would not only fill this niche but also strengthen the company’s electric lineup, which could help meet environmental standards.
There is no official decision yet on launching a Mazda version of the Deepal E07. However, the very fact that the company’s management is openly discussing such a possibility indicates a readiness to look beyond the traditional portfolio and experiment with new, bold car formats that meet the challenges of the modern market. This potential step could significantly change the perception of Mazda as a brand that keeps up with the times, combining its own engineering philosophy with the advanced developments of its partners.