Return of a Favorite Color
Jeep, renowned for its wide color palette for its models, has announced the return of the deep purple shade Reign for the Wrangler and Gladiator models in 2026. Unlike the brand’s brighter colors like Mojito Green or Firecracker Red, this shade has a special appeal.
History of the Reign Color
Jeep first introduced this color for the Wrangler in 2022, marking the first appearance of purple shades on this model since 2018. However, Reign was only available for a few months before being discontinued. Now the color is not only returning but will also become available for the Gladiator pickup for the first time.
Availability and Cost Details
Jeep has not yet updated its online configurators, so the exact cost of the Reign option remains unknown. However, considering that most color options for these models cost between $595 and $895, the new color is expected to be in a similar price range. Important news for buyers is that Reign will be available throughout the entire 2026 model year, not as a limited-time offer.
Other Changes in the Color Palette
Jeep has also brought back the Mojito Green color for both models, which had been absent since 2018. At the same time, the bright pink shade Tuscadero Pearl, previously offered for the flagship Wrangler Rubicon 392 version, has been removed from the palette.
Context of the New Option Launch
The return of the Reign color occurs against the backdrop of a recent recall of nearly 80,000 Wrangler vehicles in the US due to an issue with the remote start antenna cable, which could get pinched under the seatbelt bracket.
Jeep’s strategy of rotating colors demonstrates attention to the wishes of the community of car enthusiasts. The return of popular shades like Reign and Mojito Green indicates the manufacturer’s flexibility in responding to market demand. This practice helps maintain interest in the models throughout their life cycle by offering buyers unique styling options. At the same time, the company balances between experimental temporary offers and classic solutions, reflecting an understanding of the diverse preferences of its target audience.