by Today, the market is full of offers from firms promising to take your online store or website to the top in just a day, drive huge traffic, and attract many customers. However, these are dubious paths. In the long run, only methods that are called “white” lead to sales growth. In other words, quality promotion. The three pillars of competent site development are search engine optimization, targeted advertising, and remarketing. Let’s dive into them.
Methods of Website Promotion in 2018
Quality search engine promotion of an online store is carried out taking into account the recommendations of search engines, without violating their rules, according to the algorithms of search robots. The advantage of optimizing website pages for search queries is that from search results, you will receive confident, positively minded, and solvent users, potential customers.
“Search queries yield results with a higher likelihood of a deal than “black” methodologies. It’s a profitable investment of a promotion budget, even though it requires time and the inclusion of parallel methods,” explain experts from the Ukrainian company Prodex.
Targeted advertising also requires optimization. It is an incredibly effective method for attracting new clients and sales, but without proper elaboration, you will not get a good conversion. Visitors are attracted by product advertising that, first, grabs attention with key words from the first second; second, brings them to the required catalog page where it is convenient for the client to make a choice and purchase. Comprehensive optimization of ad publications also includes setting up publications by the parameters of the target audience, which further increases the chances of a successful ad campaign and saves your budget.
Why It’s Beneficial to Optimize a Store Site
The range of any store is typically broad. For example, if this is an offer for motorists, then only tires – winter, summer, and all-season from different manufacturers can number in the hundreds of items. How is this useful for promotion? Each catalog page can be optimized for client search queries, receiving clicks from the target audience not only on product categories but also on specific models or brands. It’s simple: more optimized pages, more clicks, and sales.
Remarketing for a Site in the Auto Parts Niche
Taking a car store as an example again, the idea of remarketing is that you show ads to users who have already visited your store but did not make a purchase. Targeted advertising reminds a potential client of your products and the possibility to order them right now and from you.
In particular, the segment of tires and wheels for cars today desperately needs a remarketing strategy. The fact is that this type of product is available in many online stores. Whether it be the price or the choice of manufacturer, users leave one tire store website to look around another and make a choice while having a more complete understanding of the market offering.
“Visits don’t end in a deal because the client needs time to think and compare with competitors. Remarketing helps clients remember and return to your site, even if your offer is not the most attractive – comment on the situation in the Ukrainian online store “Tires and Wheels”. – A user may end his search for tires with you simply because the target redirected him to you again. This is simple buyer psychology which works well in this niche of products.”
In other words, the promotion of an online tire and wheel store should start with a competent strategy. Promotion specialists recommend focusing on targeted advertising and SEO optimization of the product catalog. Use the remarketing tactic to attract those who have already visited your site. Wishing you successful promotion and increased sales!
